Art
Visual communication
Our exploration of the visual communication area at SPIK focuses on advertising, political propaganda and promotion. In advertising design and political propagation, not only are signs and symbols to be found which can be deciphered at first glance, but there are also adaptations or contaminations of masterpieces produced by famous painters or sculptors -- not only at present but also in the past two centuries.Following this path, our teaching and research covers, among other things:
- the political propagation created at the courts of various Popes, the Medici, the Kings of France and Poland as well as Napoleon I and Napoleon III;
- the power of images within the totalitarian systems of Italy, Soviet Russia and Germany;
- contemporary advertising through posters, billboards, internet and films.
New media art
Recently, the number of projects in which artists use modern information technologies has grown. The demand on the part of engineering colleges for co-operation with psychologists and artists in field of computer graphics, development of interfaces, projecting of hypertext structures etc. has also increased.
The main research areas of the new media art group at SPIK are: computer graphic art and data visualization; interface design; software technologies; digital design, 3D modeling; sensors and interactivity; hypertext structure of the WWW; digital processing of sound and image; robotics and art; virtual reality, video art, experimental film.
Our activity in this field is based on the integration of artistic, psychological and engineering activity (art and technology). We are convinced that only trough co-operation between artists, psychologists and engineers will innovative solutions in the field of information technology be reached. Our aim is to work on research and development projects and educational projects. As well as to share knowledge through networking with colleagues in the field in order to transfer ideas and technology to promote greater integration with the European knowledge-based society.
Psychology of art and visual influence
In contemporary culture and pop-culture imagery becomes the primary mode of communication. Understanding and processing images or movies is quicker, more intuitive and efficient than elaborated verbal messages. Depending on use of color, composition and visual expression any information can be more emotionally involving, convincing or better remembered than without this visual support.
Therefore, for any person interested in psychology of communication or persuasion, ability to understand the visual impact of a message is a must.
Teaching the visual aspect of communication at SPIK incorporates the contemporary psychology of art, image and visual advertisement. Students learn both to analyze symbolic and psychological contents of artistic or persuasive images and to create new messages by themselves (both in virtual and real environment).
Any person interested in the contemporary culture and communication can learn more on:
- psychology of visual perception and persuasion
- symbolical meaning of images
- visual communication – how to convey the emotional impact through color and composition?
Read more about our program of study in the area of Computing.
